My friend Jana is coaching me on how to "up my game" to increase interest in my work, so today I made a video to give my friends and customers a short tour of my studio space. This was made totally on the fly, but I'm hoping it encourages me to use video as a good tool to share my work, process and thoughts going forward. Grab a seat, your popcorn and soda!
I can't believe it's been about 10 years since I posted anything on you tube! Next year I hope to get back to doing demonstrations and tutorials, so stay tuned!
On another note, I recently opened a new shop on Etsy just to see how I would do there. So far, no sales, but there are a lot more sellers there, so I am working to learn the ropes on how to get my work noticed.
And I have decided to make a few changes to my branding in 2021: First, a brand new Logo!
It may look a little colorless, but my plan is to have a couple of stamps made up that I can use for my hang tags, business cards, etc. I really like the look of it... much more professional than the one I have used for years, and it is not limiting like my current one is. I've gone beyond just tie-dye, so I need something that will be "me" on all my work! And along those lines, I plan to change my domain name from tiedyejudy.com to judysalloriginals.com... a bit longer, but it's my biz name, so it ties together.
But I'm not just focusing on the biz end of things! Yesterday, I picked up some things to use as displays with my bowls when I photograph them, to give people an idea of how they can be put to use. I started out recently using various purse items:
